Why Doesn't Pretty Little Thing And Other Brands Have Reviews Shown On Its Website?

From buying groceries to researching your next new car purchase, the internet has got you covered for everything you need. The internet has evolved from being a place to put a lovely website to promote your business to a forum where people evaluate items and services based on impressions and feedback from other, like-minded consumers.

It's easy to overestimate the value of customer evaluations, but nothing shows how reviews are used and how they affect a business, like objective statistics. Statistics can help establish business strategy by analyzing how people act before and after utilizing services or purchasing things.

While customer reviews are very important for online businesses, there are still some major businesses like PrettyLittleThings that don't give much importance to customer reviews. And, they don't have customer review options on their sites.

Why are reviews important?

Reviews abound on Amazon, Facebook, Google, Yelp, and other sites, and for good reason. According to research, 84% of online buyers trust online reviews as much as a personal suggestion, and 91% check online reviews regularly. Why? Because they foster confidence and transparency in the purchasing process, customers are more likely to purchase.

Consumers who read reviews are generally unfamiliar with a brand or a specific product and lack the confidence to acquire it. These customers require social evidence to be certain that they are getting what they are paying for. This is especially true for high-end goods (such as luxury items or technology), useful goods (appliances, electronics, and tools, for example), and clothing items.

The benefit of most reviews is that they provide buyers with a second viewpoint on a product without the sales pitch that many firms have grown to expect. Shoppers read reviews to learn things like if an item is true to size, comfy, of good quality, and functional. This information aids them in making a more informed decision.

Who Is Reading Online Reviews?

According to statistics, the majority of internet customers rely on reviews to decide what items and services to buy. Customers viewed an average of seven reviews before trusting a company in 2017, up from six the year before. And, with more than 90% of all customers reading internet reviews as part of their local and national research, the easier question is: Who isn't reading them?

94% of internet shoppers check reviews before making a purchase choice, according to Fan & Fuel (2016). According to the Spiegel Research Centre (2017), 95% of shoppers examine product reviews before making a purchase.

According to BrightLocal (2017) research, 97% of consumers utilize reviews to find local providers. Consumers read evaluations for restaurants and cafés 60% of the time, B&Bs 40% of the time, and medical services 33% of the time.

As per the Small Business Trends (2017), 83 percent of job seekers rely on reviews to help them decide which companies to apply to. In addition, 84% of patients read online reviews before visiting a doctor.

Simply telling customers of a product's or service's availability is no longer sufficient; customers crave knowledge based on first-hand experiences. Furthermore, consumer reviews have helped public services, hotels, recruitment, retail, and healthcare adjust their marketing strategies and improve their offerings. Businesses that do not have reviews may be missing out on an opportunity.

How do reviews affect your business?

While reviews are crucial for customers, they are equally crucial for businesses. Reviews have a direct impact on your business's reputation (for better or worse), sales, and can be the final nudge that converts a consumer or convinces them to never consider your brand again. Online reviews are considered into Google search results, thus the quantity of reviews you have has a measurable impact on your SEO.

Why Do PrettyLittleThing and Other Brands Don't Have Reviews?

It is a fact that customer reviews are very important both for buyers and sellers. However, a lot of online businesses have been continuously posting fake reviews on their sites to win the trust of their customers.

This is a very serious and unethical thing since the customers are misguided, and they are compelled to make purchases on fake reviews or fake details of the products or services.

However, some online businesses like Pretty Little Thing believe in trustworthiness, transparency, and reliability. And, this is why PrettyLittleThing and other online businesses have no customer review options on their sites.

They believe that their wide network of repeating clients is there to prove how their customers are satisfied with their products or services. And, this benefits them as new customers trust them and their services based on their high rate of repeating clients. Despite providing reviews, they offer their customers many other better deals, like the PrettyLittleThing coupon code.

Conclusion

So, what is the takeaway? It's simple! Although publishing customer reviews on online business sites is essential, there are certain drawbacks to it. From fake reviews to unethical customer engagement, feedback options on sites are becoming more and more unreliable and untrustworthy. And, this is exactly why brands like PrettyLittleThings give more importance to genuine customer experience than the feedback system. This shows how loyal and trustworthy they are with their customers!